The PSA Project
Advocacy through Creative Expression
The PSA program encourages students to challenge societal norms, question assumptions, and promote dialogue for pressing issues facing their communities.
Through workshops and mentorship, students gain practical experience in video production and scriptwriting, while also being challenged to think critically, analyze problems, and propose solutions.
Where it All Began
In 2023, Richmond Public Schools (RPS) tasked Cadence with creating PSAs at two specialty schools that serve students with significant intellectual disabilities, as well as students with behavioral and emotional challenges.
The PSAs were created in March and April of 2024 with the intention of expanding to serve even more students in the 2024-25 school year and beyond.
Past PSA Projects
The Marsh Monarch's Affirmations
HENRY MARSH ELEMENTARY SCHOOL
Cell Phone Policy
MARTIN LUTHER KIND MIDDLE SCHOOL
We Are Family
AMELIA STREET ACADEMY
Respect
RICHMOND ALTERNATIVE SCHOOL
Save the Animals
BROAD ROCK ELEMENTARY
Health Issues
BROAD ROCK ELEMENTARY
Peace
LINWOOD HOLTON ELEMENTARY
One More Hour
LINWOOD HOLTON ELEMENTARYSponsors
This program was made possible through the generous support of the following sponsors:
